This survey is being carried out to find out the effectiveness of the âshock advertisingâ�? in the context of fashion. Shocking is a very common technique used in the advertising to break through clutter to attract audienceâs attention from violating the social norms. However, although it is a very common gimmick in modern advertising, unbelivablely very few researches have been in the past. Thus, this research mainly aims to find out robust evidence to test the effectiveness of shocking ad in terms of finding out boundaries and strenths for future adverising usage.