University of Memphis

Project Description

The Cultural Implications of DTC Advertising of Erectile Dysfunction Medications

Project Abstract

This paper will investigate whether the executional styles used in print adverisements for Erectile Dysfuncion medications impact younger consumers attitudes andd cognitions about the safety and purpose of ED medications. Ads manipulated as humorous and romantic will investigated with the proposed relationship being that younger consumers will have more positive attitudes toward a humorous ad and concentrate more on the executional elements thereby miscomprehended the safety and purpose of the drugs..

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