Brunel University (UK)

Project Description

An Increase Trend of New Generation of Electronic Payment Service:

With the increasing advent of Non-Traditional Bank Player within the Internet market of e-payment service sector. What roles will Traditional Banks and Credit Card Providers play in the future payments cycle?

Project Abstract

The failure of traditional branch-centered management to keep up with the delivery capabilities of new electronic and product specific bank systems has driven the need for a new model to manage competing delivery channels. Competition management must be address the issues of customer segmentation, operational issues, evaluation and compensation of managers, and the identification and classification of business unit.

Surveys released for this project:
Consumers' Perception and Attitude of Financial Se 35
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