IIM Lucknow

Project Description

To study the effect of blog reading on the purcase decision of Indian Blog Readers

Project Abstract

Blogs are supposed to give the voice to the masses in the online world. MEmbers of blogging community appear to have a very strong affinity towards each other. Is it something that marketers should notice, especially in Indian context? The survey aims to answer this question.

Surveys released for this project:
Lifestyle Spending in Indian Youth 47
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