Quinnipiac University

Movie Acquisition Survey

The reduction in Movie theater attendance may be partly due to increase in theater ticket prices, the addition of commercials and the annoyance of cell phone users, but it may also be due to the new options available for obtaining and viewing movies. With home theater systems and big screen TVs consumers can download, rent locally or subscribe to online services to get their movies. They pay less and have to wait a little longer but they have more variety and can watch the movies whenever its convenient. Our study will look at who is buying, renting, subscribing or still going to theaters and why they chose that method of getting their movies.