The digital citizen who happens to be a popular film fanatic has acquired a gateway of information and opportunities of expression in the Internet Movie Database (IMDb) case. At a first glance, online, sheer love of film allows digital citizens to behave as film critics. Questions of users� opinions on and awareness of IMDb, other users� comments and regulation of the site�s content, as well as users' relation to IMDb as a part of Amazon.com arise. Movie buffs as digital people and a virtual community. Put simply, who in the IMDb fandom loves movies online?