The University of Warwick

Project Description

Viral Marketing

Project Abstract

The project is to study comtemporary development of viral marketing used online. The literature review describes the major elements in viral marketing and the potential pitfalls. This survey is done to study the customers' attitude and behaviour towards the viral marketing used by companies to market their products and services.

Surveys released for this project:
QuestionPro Feature Survey (A) - COPIED [dmjlhkycr 15
QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.