University of East Anglia

Project Description

Trust and Religious Beliefs in Online Shopping

Project Abstract

Theologians have for many years believed that religious beliefs promote trust. The theory of social capital generally supports this notion. However, there is very little empirical data to confirm that strength of religious beliefs promotes trusting beliefs. This research takes this idea a step further and tests whether religious beliefs promote trust and thereby encourage online shopping. The research is conducted within the framework of trust theory and technology acceptance. The model will be tested using structural equation modelling.

Surveys released for this project: