This research project will adopt a cross-sectional design in examining the relationship between content creation type and behaviors which result from satisfying the game player�s satisfaction within the framework of David McClelland�s Theory of Needs. The independent variable in the hypotheses is gaming content type. The dependent variables are the amount of satisfaction, amount of money spent per month on the game, amount of time spent weekly playing the game and the age of the subscription account used. The control variables are individual online game players� age, income, gender, and marital status.
In order to measure the independent and dependent variables, a survey questionnaire will be developed. The survey will measure participants� perception of achievement, power, and affiliation they have obtained in the game and the amount of time and money spent in the game. Most questions will be based on 5 point Likert type scaling.
The population of the study consists of 285 people, players who have played both Star Wars Galaxies MMORPG and Star Wars simulators in Second Life MMORPG. A nonrandom sample of 100 players will be selected using snowball and volunteering methods. Questionnaires will be taken via a web based online survey system developed specifically for this study.