University of Hertfordshire

Project Description

Organic Food: Why do consumers buy it? Why do supermarkets offer it?

Project Abstract

To answer the above questions I plan on conducting primary and secondary research into the areas of: The Organic Food Industry, The Increase In Health Awareness, Corporate Social Responsibility, The Rise of Supermarkets, The Role of the 21st Century Supermarket and Food Industry Marketing.

Surveys released for this project:
Organic food: Why do consumers buy it? Why do supe 19
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