University of Southern California

Project Description

Graduate thesis on cause-related marketing

Project Abstract

More research on how young consumers feel about corporate community involvement and donations to charity is necessary. This study will seek to determine young women's (18-25) attitudes toward corporate social responsibility and their effects on brand image. Survey will also gather consumer insights on ROXY clothing to determine whether a CRM campaign will enhance the brand's image.

Surveys released for this project:
The ROXY brand 24
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