The data utilized will be gathered entirely from surveys filled out by randomly selected residents of Denver. The goal of the study is to garner responses from a socio-demographically representative sample of residents; hence no specific group is targeted. The only criterion for selection is being a resident of the city.
The dependent variable in the study is self-reported recycling and composting behavior. The independent variables are socio-demographics, normative influences, environmental values, actual and perceived convenience, attitude, self-efficacy, response-efficacy, habit strength, and environmental knowledge. A stepwise regression analysis will be performed to determine which of the independent variables have a significant correlation to, or effect on, recycling and composting behavior. Determining correlates of recycling and composting will both contribute to the overall body of research of environmental behaviors, and potentially improve Denver�s waste management program.
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