Bradford University / School of Management
Conceptualisation of People Branding and its Practical Application to Senior Managers
The overall aim of the research is to add to an understanding of the role of senior managers as brands in the context of improving organisational performance and value. Although there is an increasing public awareness of people branding, very little rigorous academic research has yet been conducted within this field. The research intends to fill this gap.
Questions | |
Pilot II - CEO Brand Survey | 26 |
QuestionPro Feature Survey (A) - COPIED [gguaqrbjf | 20 |
This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.