University of East Anglia

Project Description

Identifying and assessing the reasons why people continue to use the Second Life virtual world

Project Abstract

This project aims to identify the factors that influence the continued use of the Second Life virtual world. The project reviews literature which in turn is used as the basis for the research model which has been developed within this report. The model aims to establish the strength of relationships between user continuance, satisfaction, trust, commitment, group norms and the values gained by using Second Life.

Surveys released for this project:
QuestionPro Feature Survey (A) - COPIED [xxkgxdpbg 34
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This Project Sponsored by: QuestionPro - Web Survey Software
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