Bilkent University

Project Description

New Product Development Project

Project Abstract

As you know, a questionnaire can include both open ended and close-ended questions. A mixture of question types is preferred. As we have already discussed, a questionnaire for the concept testing includes a number of measures including, communicability, believability of the concept, consumers´┐Ż interest in the concept, etc. (see the reading package, concept testing articles for complete list of measures. In fact, you may need to review these articles one more time before the testing).

Surveys released for this project:
QuestionPro Feature Survey (A) - COPIED [mfrptpbjw 13
QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.