Florida State University

WIMSE marketing to first year students

WIMSE is interested in finding out why students are not applying for its program. After collecting data from first-year, first-time freshmen women, an assessment will be completed to determine the cost of the program's current marketing plans. After the initial assessment has been made, the researcher will determine what types of marketing plans are effective towards incoming freshmen women, after they have been accepted to the University and prior to their matriculation from high school.