Saint Louis University

Project Description

Antecedents and Consequences of Attitude Towards Globalization

Project Abstract

In this study, individuals´┐Ż attitudes towards globalization of the marketplace are posited to be a function of their cultural values, identification with the global community, and self-regulatory focus, i.e. promotion or prevention orientation. One proposed potential consequence of such positive attitudes is a preference for, or openness to, global brands.

Surveys released for this project: