London South Bank University

Project Description

How to fight poverty with Profitability : Case of ICT industry in India

Project Abstract

There are 6.3+ billion people on this planet, and the population is continuing to rise rapidly. A large percentage of the world's population lives on a sustenance wage and millions can barely afford to get the basic goods needed for survival.
There are huge potential profits to be made from serving the consumers from this untapped segment of world market. With this context, this report suggests a strategic road map for multinational organization to do a profitable business by targeting world�s poorest people. Also, this report reviews the strategies implemented by some multinational organizations in this regards.

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