Johns Hopkins University

Marketing Research

The marketing project will incorporate both primary and secondary research methods. Your group will identify a product or service to research. Your paper will be based on whatever your group decides you want to determine from the study � i.e. attitudes, beliefs about a certain product, usage patterns of a product or services, customer/market demographics, etc. Feel free to use a company/business with which you are associated. The project is designed to enable each student, in a group setting, to gain a hands-on appreciation for differences in a population based on a sample by using various data analysis tools. Once your group has selected a general topic, we will hone it to an appropriate specific research topic. We will discuss and work through these steps as the course progresses. You will be working on the final report throughout the semester. I will further quantify the project guidelines as we progress and as needed.