Institute of Management Technology

Ice Cream Industry in India

Amul was started in December 1946 with a group of farmers keen to free themselves from intermediaries, gain access to markets and thereby ensure maximum returns for their efforts. Based in the village of Anand, the Kaira District Milk Cooperative Union (better known as Amul) expanded exponentially. It joined hands with other milk cooperatives, and the Gujarat network now covers 2.12 million farmers, 10,411 village level milk collection centers and fourteen district level plants (unions) under the overall supervision of Gujarat Cooperative Milk Marketing Federation (GCMMF). Every day Amul collects 6.4 million kgs of milk from 2.12 million farmers (many illiterate), converts the milk into branded, packaged products, and delivers goods worth Rs 10 crore (Rs 100 million) to over 500,000 retail outlets across the country. Its supply chain is easily one of the most complicated in the world. [1]
Annual sales of Amul for the year ended March 2006 is Rs. 3773.55 crores, a 29% growth YOY over 2004-05. Exports have grown at over 13 percent during the year. The year ended with an export turnover of Rs 134.23 crores which is the highest ever by any Indian dairy products exporter. Amul pouch milk remains the largest contributor to the turnover with annual sales of about Rs. 900.00 crores (Rs. 9.00 billion) during 2005-06. [2]
The products of the company include all types of milk products. An indicative list of the products of the company is given below. [1]