The development of Internet service has facilitated the growth of e-marketing. There are many e-marketing companies capture this trend and provides professional e-marketing consulting services to their clients. We are interested in people's attitude towards email marketing and interested in finding out how various factors will affect the click-through rate of their clients� e-periodicals. As a result, this research is conducted with aims to find out the behavior and attitude of university students towards finance and insurance related e-periodicals.
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