Project Description

Questionnaire - The Banking Practices & Behaviour of International Students in Ireland 2007-08

Project Abstract

The international higher education student population in Ireland has greatly increased in recent years and is set to grow steadily for the foreseeable future (Education Ireland 2006). Tertiary students are an important market for banks wishing to secure long term sources of revenue (Tank & Tyler 2006). This literature review examines key issues regarding the banking habits of international students in Ireland. The review is presented in five parts. Following this introduction I will provide a brief background to the topic and outline the research objectives. The main body will provide insight into key areas including, the international higher education market, the student banking market, bank selection criteria and consumer switching behaviour, borderless banking, the Single European Payments Area (SEPA), international services management, and the role of culture in the adoption of internet banking. Finally a brief conclusion will be presented.

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Questionnaire - The Banking Practices & Behaviour 66
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