University Of the Arts Lonon

Project Description

MA PUBLISHING RESEARCH TOPIC: An examination of the potential of Web 2.0 to enhance the reader�s gossip magazine experience.

Project Abstract

To look at how gossip magazines can utilize the web-based community aspects of Web 2.0 technologies (forums, blogs, RSS & social networking sites) and to discuss the potential of it to increase dialogue between readers, increasing reader retention and hence sales by popularise the magazine brand through brand extension.

Surveys released for this project:
Web 2.0 Gossip User Questionnaire 51
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This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.