The purpose of this marketing research project is to determine how college students and recent college graduates holding internships use technology week in and week out. It will also help in determining what type of information is desired by the target population. The outcomes of this survey are meant to help the client organization better serve the interns and advisors that are a part of the broad internship program that it sponsors. The study will particularly focus on social networking, media formats, and topics of interest to the target population.
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