This project can be completed individually, but due to the substantial amount of work required, you are advised to work within a team environment where each member is expected to contribute substantially towards the completion of the project.
Pick an advertising, public relations or marketing-related issue of your interest. Review what is known about the topic (literature review/secondary research). Identify a �hole� in the existing literature or our current knowledge that needs to be studied and then develop research questions or hypotheses accordingly. Conduct your own research (primary research) that addresses the key aspect(s) of the issue and adds to our understanding of the topic. Report the results and summarize your standing for the issue.
Our topic will be the use of celebrity athletes endorsing luxury products.