Free University of Brussels

Project Description

Development of social media strategies in corporate communication

Project Abstract

Social media have transformed the media landscape. Gone are the days when power rested in the hands of a few content creators and media distributors, and marketers controlled the communication and path between advertisement and consumer. Today�s model is collaborative, collective, customized and shared.
This lack of control can be a source of great anxiety for marketers, but can also represent a great opportunity.

How marketers can develop a social media strategy and leverage the benefits of these new communication means, will be part of this research.

Surveys released for this project:
Social media survey 89
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