Bahcesehir University

Project Description

Interface between R&D and Marketing in New Product Development

Project Abstract

Research and development (R&D)-marketing interface and its role in the new product development (NPD) process is the objective of the study. The effects of R&D-marketing integration on the success or failure of NPD projects is the focus of interest.

Surveys released for this project:
QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.