Aston University

Project Description

Customer Retention Strategy: the role of customer experience in B2B environments

Project Abstract

Assessing the effectiveness of Service Desk customer experiences in relation to increasing customer loyalty and influencing the chances of contract renewal and increased business activities between two companies.

Surveys released for this project:
Customer Expereince Survey 6
QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.