This report is a price/quality/disturbution analysis of different brands of hand lotion on the market. In the report, the quality of the hand lotions will be examined and compared with the price per volume for the different brands. The disturbution of the different brands will also be compared with the usage behavior. In addition, consumers' perception of hand lotions and their usage behavior will be examined. Furthermore, this report will try to segment the hand lotion market and recommend which of the brand is "best-buy" with the maximum quality for a given price.