Today we are living in the midst of the information revolution where everything from work to leisure, communications and shopping are being revolutionised through the use of computers and more precisely by the use of the World Wide Web and its emergent technologies (Cairncross 1997, Chen 2001, Leamer & Storper 2001). The potential of the web is just beginning to be realised and the possibilities are mind numbing for commerce and public, for both buyer and seller, equally startling are the effects the web has had on all global society and the future effects still to come. In terms of the consumer perspective traditional methods of working, retail buying, receiving education and leisure activities may soon become secondary methods as many innovations are providing a genuine, often more convenient alternative method to carry out these tasks. In addition to business servicing public consumers, the way in which businesses deal with other businesses is also changing beyond all recognition with the web in collusion with modern IT practices facilitating business and providing competitive advantages in all areas of the modern organisation. Thus far the extent of these changes has impacted greatly on the world economy and on the lives of its peoples. It could be argued that these changes have only become noticeable to the layman in very recent times; it really was not so long ago when a newspaper could be opened or a television switched on without adverts for websites, corresponding e-mail addresses and the like spilling out all over the place. However, in reality it wasnt so long ago, only in the last three years or so, in the UK at least, have we noticed a massive change in the way we conduct day-to-day routines, shopping, education, communications to name but a few.