MIT Sloan School of Management

Project Description

A Project for an MBA Class -- Entrepreneurial Marketing. Need to survey how people value different features in a product (courier services.)

Project Abstract

The project is for a hypothetical startup in the courier services space. We want to find out the different values of each product attribute and propose market segmentation and optimal product design.

Surveys released for this project:
Production Survey 10
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This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.