Zicklin School of Business, Baruch College

Project Description

We must design and launch a survey, then analyze the response data and incorporate analysis into a marketing plan.

Project Abstract

MKT 9716 Consumer Behavior
3 hours; 3 credits
Examination of the psychological, economic, socio-cultural, and decision-making influences on consumer behavior, including a discussion of consumer behavior applications to social marketing.

Pre- or corequisite: MKT 9703.

Surveys released for this project:
Maternity Apparel 51
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This Project Sponsored by: QuestionPro - Web Survey Software
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