Arcadia University

Project Description

I am to market to conduct market research for a new high-tech product which my company is developing.

Project Abstract

As the Marketing Director, it is your job to project out to the year 2014. Your assignment is to analyze the market potential for a hypothetical new product in your industry and to develop a marketing strategy for this product. You must analyze trends in the marketplace, determine opportunities, and define target markets for this new product.

Surveys released for this project:
Marketing Concept Test - COPIED [jhbmubmwmt] 22
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