Indian Institute of Management

Project Description

To conduct an opinion survey on the use of sexual embeds in advertisements, based on the vase scale

Project Abstract

Over the last couple of decades, the use of sexual symbols and sexual implications in advertising as a matter of stimuli has continously increased. However it is a matter of debate whether the use of embedded sexual stimuli in advertising has actually been succesful in providing the intended attributes to the brands they have been advertising. Hence we intend to conduct a research to measure and analyze the attitudinal response among the targeted group of consumers. The research consists of two parts, the first being an exploratory part to gain the initial insight and the next part is a vase survery using semantic scales to try and measure attitudinal response to embeding of sexual responses in advertising.

Surveys released for this project:
Sexual Embeds in Advertising 23
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