The potential power of blogs to be another source of news cannot be understated but should be understood to better utilize this new found form of media. Blogs are much more distributed than any other media and this gives them a depth no other media can match. Blogs are literally the equivalent of thousands of reporters able to kill a false story with facts within minutes of its publication or broadcast. They are said to be replacing the mainstream media as the public's first stop for news and information. This research aimed to discover what type of influence blogs had on readers.