A service for the promotion of events presented in a directory form around the 3 axis of location, interest and social group. The events are a large aggregation of information collected from event promotors and event information gathering institutions. A selection of driving services are presented to both the event generators as well as event consumers into the basic directory to create compelling value for both. The goal is to give consumers a way to interact with their community (Arts, Commercial, whatever) in more effecient ways. The goal is to give advertises a way to reach the customer who is interested in them efficiently and effectively. A tool for advertisers to get more direct feedback from their customers.