University of Portsmouth

Project Description

To investigate the usefulness of applying multimedia marketing to the Traditional Chinese Medicine market in the UK.

Project Abstract

Nowadays, most people are concerned with having a healthy lifestyle, and using healthy products. For example, many people would prefer to use herbal shower gel rather than other types. In recent years, it has become easier for people to find Traditional Chinese Medicine (TCM) branches in most shopping centres or high streets in the UK.
Traditional Chinese Medicine is a complete medical system that has diagnosed, treated and prevented illness for over twenty-three centuries (Lindse. 2003). It is more likely to treat the causes of the illness than Western Medicine and it is safer to use natural herbs. (www.chinese– TCM is based on an entirely different interpretation of human physiology and pathology, and its exponents and devotees strongly defend its validity and claim considerable efficacy from its use.

Surveys released for this project:
TCM in UK 16
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