The University of Warwick

Project Description

An analysis of integrated e-commerce and SMEs adoption

Project Abstract

This project investigates the issues about UK SMEs adoption of integrated e-commerce. It details the advantages and disadvantages of integration for SMEs, the potential barriers, possible integration solutions. The objectives of the project is to raise awareness of integrated e-commerce within the SME marketplace,encourage SMEs to evaluate the integrated e-commerce option, inform them of the advantages and disadvantages of adopting integrated e-commerce, and ensure more SMEs correctly adopt integrated e-commerce.

Surveys released for this project:
SMEs adoption of integrated e-commerce 19
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