The Complete Playbook to Customer Lifetime Value

Tap into the ultimate CLV playbook that will guide you every step of the way!

"The Complete Playbook to Customer Lifetime Value", written by Valerie Peck, is your comprehensive guide to understanding and leveraging the true worth of your customers.

Discover the game-changing metric of Customer Lifetime Value (CLV) and learn how it can revolutionize your organization's customer-centric approach.

What's inside

"The Complete Playbook to Customer Lifetime Value" is packed with valuable insights and practical strategies that will take your business to new heights. Here's a sneak peek:

Chapter 1: Unleashing the Power of Lifetime Value

  • Explore the concept of lifetime value and its impact on building a customer-oriented organization.
  • Discover two key valuation models: Actual Value and Strategic Value.
  • Understand the importance of accurate financial analysis in determining customer valuation.
  • Differentiate between Lifetime Value (LTV) and Customer Lifetime Value (CLV) using the Customer Value Spectrum.

Chapter 2: Unveiling Customers' Strategic Value

  • Align organizational resources to create exceptional customer experiences.
  • Determine customers' actual value and strategic value.
  • Calculate CLV by incorporating Actual Value, Strategic Value, and Expected Future Value.
  • Dive into value tiers and score customers based on their relative worth.

Chapter 3: Enabling Analytical Methodologies

  • Break down organizational silos and develop a High-Value Customer Algorithm.
  • Continuously recalibrate the LTV Algorithm based on collected data.
  • Collect proper data and foster team participation for accurate results.
  • Classify existing customers by value to facilitate differentiated offerings.

Chapter 4: Practical Applications and Uses

  • Measure touchpoints for performance and ROI.
  • Understand the implications of customer differentiation and value tier profiles.
  • Drive CX strategy, CRM migration plans, and data and technology priorities.
  • Optimize sales compensation and incentive programs and refine channel strategy.

Throughout the CLV playbook, you'll find practical resources and hands-on exercises to reinforce your learning and empower you to apply the knowledge gained.

Don't miss out on this opportunity to gain a deeper understanding of your customers' long-term value, make data-driven decisions, and drive business growth.

Get ready to unlock the secrets of Customer Lifetime Value and take your business to extraordinary heights.

Download the CLV playbook today and embark on a journey of customer-centric success!

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