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Benchmark Guide

Benchmarking CX Metrics by Industry and Brands in the UAE, Q1, 2026

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What are the top-performing brands in the UAE doing differently this year?

In 2026, the UAE isn't just participating in the global economy—it’s leading it. Our Q1 Benchmarking Study is designed for the visionaries who are building the future of the Emirates.

As the leading Customer Experience management platform, QuestionPro brings you this exclusive Q1 edition — part of an ongoing series of insights aimed at helping businesses stay ahead in a fast‑changing landscape. Use this data to benchmark your performance, strengthen customer loyalty, and guide growth through the rest of 2026.

What is included: UAE Customer Experience Benchmarks Q1, 2026

  • Comprehensive KPI Analysis: Updated scores for NPS, CSAT, and CES across sectors and major brands in the UAE.
  • Promoters, Passives & Detractors Breakdown: Understand how customer sentiment has changed across 2025 and what that means for your business.
  • 19 Tech Brands: A first look at how big tech companies are performing in the "Year of AI."
  • Sector Rankings Across 7 Industries and 70+ Brands: Who is leading in Banking, Automotive, and Airlines?

Why This Study Matters for CX leaders:

  • Track Your CX Roadmap: Compare your current performance with industry leaders and with 2025's benchmarks to understand where you stand.
  • Spot Improvement or Decline Areas: Identify gaps in customer satisfaction or loyalty that may impact future growth.
  • Strengthen Your CX Strategy with Up‑to‑Date Data: Use fresh insights to optimize retention, service quality, and brand trust in the UAE’s competitive market.

This Q1 benchmarking study is designed for teams working in CX, marketing, strategy, and product development across MENA — especially those operating or planning to operate in the UAE.

It helps you measure your performance against the best, spot opportunities, and make data‑driven decisions to enhance customer experience.

This edition builds on previous quarters and supports businesses that want to continuously refine their CX strategy as the market evolves.

Fill out the form below to download the Q1 2026 UAE CX Benchmarking Study.

Learn more about QuestionPro

cxhackers-cover

The Hacker's Guide to Customer Experience

The ultimate handbook for detailed understanding of Customer Experience - What it really is, how to implement sustainable CX initiatives and, above all, how to increase it using tested and concrete methodologies.

Learn more in the ebook. Download it for FREE