2025 Casino Guest Experience: What’s Driving Visits and Spend?

Here’s your at-a-glance visual to understand the motivations, behaviors, and expectations of today’s casino visitors.

Based on a nationwide survey of 453 verified participants, this infographic reveals the top attractions, key spending trends, and what truly drives guest engagement across both gaming and non-gaming experiences.

What's inside

The Casino Guest Experience Infographic is packed with data-backed insights and actionable findings. Here’s a preview:

What Draws Guests In

• Most of visitors come for slot machines
• Dining (49%) and entertainment (39%) play a major role in attracting non-gamers
• Top 5 reasons people enter a casino—and how to capitalize on them

What Makes Them Spend

• 31% expect to increase their spending this year
• Learn why better promotions, dining, and entertainment boost per-visit value
• See what percentage of guests already spend at their limit—and how to shift that ceiling

Where & How Often They Visit

• Nearly half prefer Las Vegas, but some percentage still prefer stay local
• Understand visit frequency patterns: yearly, monthly, weekly
• Get a clear profile of your most frequent—and most valuable—guests

How to Influence Behavior

• Discover what guests say would get them to spend more
• Learn what incentives matter most (hint: it’s not just comps)
• Uncover the overlooked role of service and amenities in driving engagement

Throughout this visual summary, you’ll find quick insights that help guide decision-making across marketing, entertainment, dining, and operations teams in the casino and hospitality industry.

Don’t leave guest engagement to chance

Download the infographic today and gain a clearer understanding of what motivates your audience—and how to turn occasional visitors into loyal regulars.