Here’s your at-a-glance visual to understand the motivations, behaviors, and expectations of today’s casino visitors.
Based on a nationwide survey of 453 verified participants, this infographic reveals the top attractions, key spending trends, and what truly drives guest engagement across both gaming and non-gaming experiences.
What's inside
The Casino Guest Experience Infographic is packed with data-backed insights and actionable findings. Here’s a preview:
What Draws Guests In
- Most of visitors come for slot machines
- Dining (49%) and entertainment (39%) play a major role in attracting non-gamers
- Top 5 reasons people enter a casino—and how to capitalize on them
What Makes Them Spend
- 31% expect to increase their spending this year
- Learn why better promotions, dining, and entertainment boost per-visit value
- See what percentage of guests already spend at their limit—and how to shift that ceiling
Where & How Often They Visit
- Nearly half prefer Las Vegas, but some percentage still prefer stay local
- Understand visit frequency patterns: yearly, monthly, weekly
- Get a clear profile of your most frequent—and most valuable—guests
How to Influence Behavior
- Discover what guests say would get them to spend more
- Learn what incentives matter most (hint: it’s not just comps)
- Uncover the overlooked role of service and amenities in driving engagement
Throughout this visual summary, you’ll find quick insights that help guide decision-making across marketing, entertainment, dining, and operations teams in the casino and hospitality industry.
Don’t leave guest engagement to chance
Download the infographic today and gain a clearer understanding of what motivates your audience—and how to turn occasional visitors into loyal regulars.