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Infographic

2025 Casino Guest Experience: What’s Driving Visits and Spend?

Here’s your at-a-glance visual to understand the motivations, behaviors, and expectations of today’s casino visitors.

Based on a nationwide survey of 453 verified participants, this infographic reveals the top attractions, key spending trends, and what truly drives guest engagement across both gaming and non-gaming experiences.



What's inside

The Casino Guest Experience Infographic is packed with data-backed insights and actionable findings. Here’s a preview:

What Draws Guests In

  • Most of visitors come for slot machines
  • Dining (49%) and entertainment (39%) play a major role in attracting non-gamers
  • Top 5 reasons people enter a casino—and how to capitalize on them

What Makes Them Spend

  • 31% expect to increase their spending this year
  • Learn why better promotions, dining, and entertainment boost per-visit value
  • See what percentage of guests already spend at their limit—and how to shift that ceiling

Where & How Often They Visit

  • Nearly half prefer Las Vegas, but some percentage still prefer stay local
  • Understand visit frequency patterns: yearly, monthly, weekly
  • Get a clear profile of your most frequent—and most valuable—guests

How to Influence Behavior

  • Discover what guests say would get them to spend more
  • Learn what incentives matter most (hint: it’s not just comps)
  • Uncover the overlooked role of service and amenities in driving engagement

Throughout this visual summary, you’ll find quick insights that help guide decision-making across marketing, entertainment, dining, and operations teams in the casino and hospitality industry.

Don’t leave guest engagement to chance

Download the infographic today and gain a clearer understanding of what motivates your audience—and how to turn occasional visitors into loyal regulars.




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