- Screen participants
Before the interviewer speaks to the potential respondents, one must first choose people who meet specific criteria. For instance, a study about children’s clothing might need the interviewer to reach out to the kids and young adults.
- Stop mall visitors
The mall visitors are stopped and politely asked if they would like to answer a few questions for a survey.
- Survey on the spot
Once it is determined that a person meets the needs of the mall intercept interview, the interviewer will ask a set of questions. However, the respondents can also be requested to answer the survey questionnaire on the kiosk devices.
- Invite participants to a research facility nearby
This step is optional. Depending on the requirements, the participants are either surveyed immediately or invited to the research facilities located in separate areas of malls.