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A research panel is a group of pre-recruited individuals who have confirmed their participation in market research, such as surveys, that help in data collection. In order to be able to participate in research panel, the members of the panel usually share a comprehensive amount of demographic data, household data, and behavioral data, which is required for in-depth market research studies.
Data collection is a process of collecting and measuring information based on variable requirements. Data collection is a systematic assembly of data to study various outcomes in market research.
Regardless of the field of study or the kind of data (qualitative or quantitative) collected, accuracy and correctness of the collected data are extremely important to maintain the integrity of the survey.
The data collection method and the panel established for it should complement each other for good quality data to be obtained. The quality of panel directly affects the data collected. Better the quality of the panel, better is the accuracy of data collection.
However, the definition of data collection has evolved in the last few years, with the internet being the savior for many businesses, the process of data collection has also changed. Today, online data collection has made the process extremely efficient and systematic. Let us understand online data collection first.
The internet has created opportunities for online data collection, that are more robust, require less time and is efficient. The internet is used as a method to research and collect information through emails, texts sent on phones and similar methods.
The online data collected through by sending emails, texts etc (usually interviews conducted online) is known as online data collection. The advantage of online data collection is that the survey respondents or panel members are given ample time to respond to the questionnaire or the survey. So the data that is received is usually more accurate.
Online data collection is a systematic process and involves clear distinction in the way the data is collected. The panel that is set up for data collection should be responsive and should possess knowledge about the field in which the research is conducted. Therefore there are certain steps that need to be followed to receive accurate data.
Here are the steps that you need to follow for accurate online data collection using research panel:
To sum up, online data collection has become a more favorable process in recent times. Advantages like, it’s less time to consume, more accurate and authentic make it a more reliable choice. Remember, a good research panel always helps to yield a good data.