Brief Product Concept Test Survey Template

Brief Product Concept Test Survey Template by QuestionPro is a sample of 10+ survey questions which can be used to understand the market acceptability of a new product, aspects about the product which are highly likely to work well with the audience, the cost associated with the product etc. This questionnaire is an example for all the survey maker who intends to get valuable insights about new features and products.



   
 
This survey is a new product concept that is described as follows:

[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
 
   
Below are a list of features that are part of the product. How important is each feature to you?
1
Not At All Important
2 3 4 5
Extremely Important
Feature 1
Feature 2
Feature 3
Feature 3
Feature 4
 
   
 
Whether or not you know about [Product], how favorable is your overall reaction?
 
Poor
 
Fair
 
Good
 
Very good
 
Excellent
 
   
 
What is it that you like most about [Product]? Please enter as many items as you wish.
   
 
   
 
What do you like least about [Product]?
   
 
   
 
Based on the product description, how interested would you be in buying this new [Product] if it were within your budget? Please check one.
 
Not at all interested
 
Not very interested
 
Not sure
 
Somewhat interested
 
Extremely interested
 
   
 
About what would you expect to pay for a new [Product]?
   
 
   
 
How often do you use [Product Category]?
 
Once a week or more often
 
2-3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less
 
Do not use
 
   
 
Thank you for your feedback.
 

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