Business Survey Questions + Sample Questionnaire Template

1. Feedback your customers
If you want your business to grow and have a loyal customer base, the most important factor is customer satisfaction. Every customer will not have the time to answer questions or give you their opinion when they are shopping with you. In such a case, a business survey can be very helpful to gather data and make well-informed decisions to retain the existing customers as it can be done whenever they are free.

2. Provide a good customer experience
Business owners will know that acquiring a new customer cost at least 6-7 times more than retaining an existing customers. Retaining customers is getting more and more difficult by the day. However, it has been observed that customers can be retained if they are provided with a good experience. According to recent studies, at least 55% of customers are willing to pay if they are guaranteed a good experience. There is a 92% retention rate among those companies which have a well crafted customer service program. Furthermore, 80% of today's customer engagements can be supported by bots, hence the cost associated with this is comparatively less to the return you would get.

3. Keep your business growth safe
Planning a well-crafted customer satisfaction program for your customers is vital, especially in the United States as a recent study stated that American companies lose over $62 billion each year because of poor customer service.