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Survey Templates Retail Surveys Electronic retailing survey questions + sample questionnaire template

Electronic retailing survey questions + sample questionnaire template

Electronic Retailing Survey Template has questions designed to obtain a better understanding of retailers and their e-commerce operations. For example, this QuestionPro contains questions about competitor analysis, distribution options, retail organizational culture, and other such factors. Survey creators can edit these questions based on applications and send them out to the list of customers.


2. What is the main retail category that your brick-and-mortar store(s) operates in?
Retail Brand on the Internet

For the following questions please consider your primary e-commerce Web site and the retail category you selected in question #3 above.

Distribution Operations

Please focus on your primary e-commerce operations. Please rate your agreement with each of the following statements.

International Markets

Once again, please focus on your primary e-commerce operations.

Internal Organizational Culture

Again, please rate your agreement with each of the following statements.

This set of questions also considers your company's internal culture. Please focus on your primary e-commerce operations.
Channel Isses

If the question does not apply to your company's situation please select not applicable (n/a).

Supplier Relations

Considering the relationship with your most important supplier with which you are familiar, please indicate your level of agreement with each of the following statements.

Market

For the following please consider the market in which your retail brand competes online.
Please consider the online retail category you specified at the beginning of the survey.

Approximate revenue growth (%)
Approximate total online sales (in US $)
Percentage of Web site customers that were repeat purhasers (%)
Advertising dollars as a percentage of sales dedicated to e-commerce (%)
Percentage of sales generated from affiliate program (%)
Approximate advertising budget (in US $)
Percentage of sales generated from outside the headquarters' country (%)
Please indicate the extent to which your company's Web site has achieved the following outcomes relative to its original objectives for the most recent annual fiscal period.
Please indicate when your company entered the online market, relative to the competition, in the online retail category you specified at the beginning of the survey.


Please indicate your current job title.
1. How many Web sites does your company currently operate?
2. How many of the Web sites you specified in question #1 are e-commerce sites (i.e., allow online purchases)?
3. What is the main retail category that your Web site operates in?
For the remainder of the survey, when asked about your Web site, please focus on the e-commerce site that you consider to be your company's primary e-commerce Web site.
5. How many people are employed for your Web site operations?
4. Where is your Web site headquartered?
1. Does your company operate one or more brick-and-mortar retail stores?




Brick-and-Mortar Retail Brand

Please consider the retail category of your brick-and-mortar operations you selected in question #2 directly above.

Does your primary Web site have an affiliate program?
How many affiliates are currently enrolled in your affiliate program?
How long has your affiliate program been in operation?
How many marketing agreements does your company have with search engines and portals for its primary e-commerce Web site?
On average, how many unique visitors does the primary e-commerce Web site receive each month?

How long have you been employed by this company?
Name
Company
Street Address
City
State
Zip Code
E-mail address
Would you like to receive a summary report of the findings?

If so, be sure to complete the next section.


Thank you for completing this questionnaire!



 



To finish the survey and submit your responses, simpliy click the "Submit" button.


 



If you have any questions about this questionnaire or the study in general, please feel free to contact:


 

This survey is designed to obtain a better understanding of retailers and their e-commerce operations.

In return for completing the summary, you will be able to receive a summary report of the results. Please be assured that your responses will be kept strictly confidential. Only summary information will be reported.



 




Please focus your responses on the online portion of your retail operations if your company operates both an online store and physical store(s). If your company operates more than one Web site, please focus on the Web site that you consider to be the primary e-commerce site, unless specified otherwise.

Instructions for completing the survey.




  • Drop-down Menu: click on the arrow on the right and use your mouse to select your response.

  • Circles: click on the circle that best represents your response to the statement or question.

  • Fill-in Box: type your response in the space provided.


1. How many Web sites does your company currently operate?