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Survey Templates Voice of the customer Surveys Emotional Ties Survey Template and Sample Questionnaire

Emotional Ties Survey Template and Sample Questionnaire

Use this free emotional ties survey template to check if your customers really have an emotional tie with your company or brand. Find out what emotions your customers have when they think about your business.

Knowing if your customers are emotionally connected to your brand will help you predict your future sales and formulate a product strategy. Stronger ties suggest higher customer loyalty and satisfaction.

This sample emotional ties survey questionnaire is ready to be used in your research studies. You can also customize it as per your needs.


Considering your overall customer experience with [brand or product], which of the following emotions do you feel when thinking about [brand or product]? (select all that apply)
Considering your complete experience with our company, how likely would you be to recommend our products to a friend or colleague?
Very Unlikely
Very Likely
There would be something missing in my life if COMPANY/BRAND X did not exist.
I have the feeling that I really understand [Company/Brand] X.
I have feelings for [Company/Brand/Product] X that I do not have for any other [Company/Brand].
[Company/Brand]  X has always been good for me.
[COMPANY/BRAND] X and I have a lot in common.
COMPANY/BRAND X reminds me of things I've done and places where I've been.
COMPANY/BRAND X can always count on me.
I trust COMPANY/BRAND X.

3 Reasons for using Emotional Ties Survey Template


1. Gauge customer loyalty
This sample questionnaire will help you understand if your customers are loyal to your brand and why. Customer loyalty is vital for consumer retention and sustained business revenue. You can find out if your customers are likely to move to your competitors.

2. Customer trust
Customer loyalty and retention are dependent on consumer trust. It is built not only by providing products or services they need but also through fair practices, impeccable customer service, and customer empathy. Find out if your customers trust you and your offerings. If your customers do not trust your brand, you may inquire with them to know what can be done to increase consumer trust.

3. Net Promoter Score (NPS)
The survey template uses the NPS question that lets you measure consumer loyalty. Based on the responses, you can categorize customers into promoters, detractors, and passives. Turn your promoters into brand advocates, and connect with passives and detractors to learn how you can improve their experience.