Life Attitudes

Inventory of life attitudes. 25 questions.

Below is a list of statements. Please indicate how you feel about each statement by indicating your level of agreement or disagreement.
Strongly agree Agree Neutral Disagree Strongly disagree Not sure
Financial security is very important to me.
I'd say I'm rebelling against the way I was brought up.
I believe that "industrial growth" should be limited.
Generally speaking, most people are trustworthy and honest.
Everything is changing too fast today.
In general, it's more important to understand my inner self than to be famous, powerful, or wealthy.
My greatest achievements are ahead of me.
I believe a woman can work outside the home even if she has small children and still be a good mother.
I am certainly more conventional than experimental.
I like to try new and different things.
Strongly agree Agree Neutral Disagree Strongly disagree Not sure
It's very important to me to feel I am a part of a group.
Overall, I'd say I'm very happy.
TV is my main form of entertainment.
I'm a "spender" rather than a "saver."
I would rather spend a quiet evening at home than go out to a party.
My family is the single most important thing to me.
I think I have more self-confidence than most people.
I like to think I'm a bit of a swinger.
A woman's life is fulfilled only if she can provide a happy home for her family.
My social status is an important part of my life.
I act on my hunches.

Psychographic And Demographic Surveys

Apparel Lifestyle

16 questions

More apparel shopper lifestyle questions.

Psychographic And Demographic Surveys

General Shopping Demographics

11 questions

Demographic and shopping characteristics.