Product Search and Purchase Template

Survey asking about product search including number of brands, prices and purchase of home electronics.



   
 
Approximately how many times did you shop for electronic products in the past year?
   
 
   
 
Please indicate the approximate total amount your family spent on electronic products within the last year.
 
Less than $300
 
$300 - $499
 
$500 - $799
 
$800 - $999
 
$1,000 - $2,499
 
More than $2,500
 
Don't know/Not sure
 
   
 
During the past year, have you or a member of your family purchased a major home electronic product?
 
Yes
 
No
 
   
 
If yes, what item was purchased? (Check all that apply.)
 
TV (priced more than $800)
 
TV (priced between $400 and $799)
 
TV (priced less than $400)
 
Video Recorder
 
Home Computer

 
   
 
What was the total amount spent on the item(s)?
   
 
   
 
If you purchased accessories, how much did you pay for these items?
   
 
   
 
While deciding to purchase the products:

How many phone calls were made to retailers for information about the product?
   
 
   
 
How many visits did you make to different retailers?
   
 
   
 
The total number of hours spent inside retail stores while making this decision was approximately:
   
 
   
 
How many brands or individual models did you examine in the different retail stores?
   
 
   
 
The item was purchased:
 
as a gift for someone not in your household.
 
as a gift for someone in your household.
 
to be used mostly by other members of your household.
 
to be used mostly by yourself.
 
Other
 
   
 
How many times have you purchased items in this product category in the past 10 years?
 
0
 
1
 
2
 
3-4
 
More than 5 times
 
Don't know/Not sure
 
   
 
Which of the following have you purchased within the last year? (Check all that apply)

 
microwaves
 
audio/car stereo/radios/cassettes
 
calculators
 
video games
 
computer
 
phones
 
TVs
 
VCRs/DVDs
 
cameras
 
Other
    

 

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