Product/Service Design Template

Product or service design evaluation



   
 
Overall, how satisfied are you with [PRODUCT]?
 
Very satisfied
 
Somewhat satisfied
 
Neutral
 
Somewhat dissatisfied
 
Very dissatisfied
 
   
 
What are the aspects of [PRODUCT] that can be improved?
   
 
   
 
Based on your experience, how does [PRODUCT] compare with [OTHER_BRAND_PRODUCT]?
 
[PRODUCT] is better
 
About the same
 
[PRODUCT] is worst
 
Not sure
 
   
 
How often do you typically use [PRODUCT]?
 
Daily
 
Weekly
 
Less than monthly
 
Do not use
 
Not sure
 
   
 
Where do you primarily use [PRODUCT]?
 
At home
 
At the office
 
Another location
 
Do not use it
 
   
 
How frequently are you using [PRODUCT] as compared to a month ago?
 
More frequently
 
About the same
 
Less
 
Not sure
 
   
 
Do you wait for [PRODUCT] to go on sale to purchase it?
 
Yes
 
No
 
   
 
Do you typically read the back and side panels of the [PRODUCT] package?
 
Yes
 
No
 
Don't remember/Not sure
 
   
 
How familiar are you with [PRODUCT]?
 
Use it on a regular basis
 
Use it sporadically
 
Heard of it but never used it
 
Never heard of it
 
   
 
What other brands of [PRODUCT_CATEGORY] have you heard of or used before?
 
Brand A
 
Brand B
 
Brand C
 
Don't know
 
None
 
Other
    
 
   
 
Which of the following attributes enticed you to initially to try the [PRODUCT]?
 
Looks good
 
Easy to use/convenient
 
Price Value
 
Solves Problem
 
Readily available
 
Best quality
 
Good selection
 
Just what I need
 
Advertising
 
Not sure
 
Other
    

 
   
 
Comments:
   
 

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